Data protection

privacy policy

The person responsible for data processing is:
Graefer Trading GmbH
An Ruhren 8
41352 Korschenbroich

E-mail: info@graefer-trading.de

Phone: 01732825555

We are pleased that you are interested in our online shop. The protection of your privacy is very important to us. Below we will inform you in detail about how we handle your data.

1st access data and hosting

You can visit our websites without providing any personal information. Every time you access a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the website and improving our offering. This serves to protect our legitimate interests in a correct presentation of our offering in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR, which prevail within the framework of a balancing of interests. All access data is deleted no later than two weeks after the end of your visit to the website.

hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.

Data may be transferred to a third country/countries for which the European Commission has not determined an adequate level of data protection due to the use of additional functions by our service provider. An adequate level of data protection is guaranteed by the conclusion of standard contractual clauses of the European Commission.

2nd Data processing for contract processing and contact

2.1 data processing for contract execution

For the purpose of contract processing (including inquiries regarding and processing of any existing warranty and performance claims as well as any statutory updating obligations) in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such because in these cases we absolutely need the data to process the contract and we cannot send the order without it. Which data is collected can be seen from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods in accordance with Art. 6 Paragraph 1 Clause 1 Letter c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

2nd2 customer account

If you have given your consent to this in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and to store your data for future orders on our website. Your customer account can be deleted at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account. After your customer account has been deleted, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

2.3 contact

As part of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR if you voluntarily provide this data to us when contacting us (e.g. via contact form or email). Mandatory fields are marked as such because in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. Once your inquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

3. Data processing for the purpose of shipping

In order to fulfil the contract in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent to do so during or after your order, we will pass on your email address and telephone number to the selected shipping service provider in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR so that they can contact you before delivery for the purpose of notifying or coordinating the delivery.
Consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

Hermes Germany GmbH
Essener Straße 89
D-22419 Hamburg
Germany

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

DB Schenker
Lyoner Straße 15
60528 Frankfurt am Main
Germany

DPD Deutschland GmbH
Wailandtstraße 1
63741 Aschaffenburg
Germany

4th data processing for payment processing

When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.

4th1 data processing for transaction processing

Depending on the payment method selected, we pass on the data required to process the payment transaction to our technical service providers who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves to fulfill the contract in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR. In some cases, the payment service providers collect the data required to process the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimizing our payment processes

If necessary, we will provide our service providers with additional data, which they will use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimizing our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Art. 6 (1) sentence 1 lit. f GDPR, this serves to protect our legitimate interests in protecting ourselves against fraud and in efficient payment management, which prevail within the framework of a balancing of interests.

4.3 Identity and credit check when selecting Klarna payment services

Klarna direct debit, purchase on account via Klarna, Klarna installment purchase
If you decide to use the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR that we may transmit the data necessary for processing the payment and an identity and credit check to Klarna. In Germany, the data specified in the privacy policy Klarna uses the credit agencies named by Klarna. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this privacy policy. This may mean that we can no longer offer you certain payment options. You can also revoke your consent to this use of personal data at any time by contacting Klarna.

4.4 Identity and credit check when selecting purchase on account via PayPal and Ratepay

If you choose the payment method purchase on account (offered by Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (hereinafter Ratepay) and PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, 2449 Luxembourg (hereinafter PayPal)), we ask for your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR that we may transmit the data necessary for processing the payment and an identity and credit check to Ratepay. In Germany, the data specified in the Ratepay's privacy policy mentioned credit agencies are used.Ratepay uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this privacy policy. This may mean that we can no longer offer you certain payment options. Additional information on data protection at PayPal can be found here.

5th Advertising by email, post

5.1 E-mail newsletter with registration and newsletter tracking

If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR. You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

We would like to point out that we evaluate your user behavior when sending the newsletter. To do this, we also analyze your use of our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").

For this evaluation, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we link in particular the following "newsletter data"

the page from which the page was requested (so-called referrer URL),
the date and time of the call,
the description of the type of web browser used,
the IP address of the requesting computer,
the email address,
the date and time of registration and confirmation

and the one-pixel technologies with your email address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.

If you do not wish to receive newsletter tracking, you can unsubscribe from the newsletter at any time - as described above.

The information will be stored as long as you are subscribed to the newsletter.

5.2 E-mail newsletter without registration and your right of objection

If we receive your email address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products from our range to those you have already purchased by email on the basis of Section 7 Paragraph 3 of the German Act Against Unfair Competition. This serves to protect our legitimate interests in advertising to our customers, which prevail in the context of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
After unsubscribing, we will delete your email address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

Our service providers are located and/or use servers in Israel. The European Commission has determined that Israel has an adequate level of data protection. In addition, our service providers use servers in the USA, South Korea and Taiwan as well as in other countries outside the EU and EEA for which there is no adequacy decision from the European Commission. Our cooperation with you is based on standard data protection clauses of the European Commission.

5.3 Sending evaluation requests by email

If you have given us your express consent to do so during or after your order in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, we will use your email address to request that you submit a review of your order using the rating system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the review request.

The evaluation requests may also be sent by our service provider Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops").

When we send out requests for reviews, we receive information about the respective status from Trusted Shops (e.g. whether the request for reviews was sent and whether it was received). This is done in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR to fulfill our legitimate interest in receiving information about the review invitations in order to make optimizations based on this if necessary, and to fulfill Trusted Shops' legitimate interest in being able to offer this service.

We are jointly responsible with Trusted Shops for sending requests for reviews and for collecting and displaying review and status information.

As part of the joint responsibility between us and Trusted Shops, if you have any data protection questions or want to assert your rights, please contact Trusted Shops, whose contact details you can find here For further information on data protection please see the following link here Irrespective of this, you can always contact us using the contact options described in this privacy policy. Your request will then, if necessary, be forwarded to the other responsible party for response.

5.4 Postal advertising and your right to object

In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by post. This serves to protect our legitimate interests in advertising to our customers, which prevail within the framework of a balancing of interests, in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this data protection declaration.

The advertising mailings are carried out as part of processing on our behalf by a service provider to whom we pass on your data for this purpose.

6th Cookies and other technologies

6th1 General information

In order to make visiting our website more attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically saved on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies).

Protection of privacy on end devices
When you use our online service, we use technologies that are absolutely necessary to provide the telemedia service you have expressly requested. The storage of information in your device or access to information that is already stored in your device does not require your consent.

For functions that are not absolutely necessary, the storage of information on your device or access to information that is already stored on your device requires your consent. We would like to point out that if you do not give your consent, parts of the website may not be fully usable. Any consent you may have given will remain in effect until you adjust or reset the relevant settings on your device.

Any downstream data processing through cookies and other technologies
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP addresses, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart). In the context of a balancing of interests, this serves the overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 Clause 1 Letter f of GDPR.

We also use technologies to fulfil the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. We may also use technologies that are not individually listed in this privacy policy. Further information on these technologies, including the respective legal basis for data processing, can be found on the Usercentrics platform. You can access this by clicking on the fingerprint button in the bottom right or left corner of the page.

You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of the technologies in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can click on the fingerprint button in the bottom right or left corner of the page. If you do not accept cookies, the functionality of our website may be limited.

6th2 Use of Usercentrics Consent Management Platform to manage consents

On our website we use the Usercentric’s consent management platform ("Usercentrics") to inform you about the cookies and other technologies we use on our website, as well as to obtain, manage and document your legally required consent to the processing of your personal data by these technologies. This is necessary in accordance with Art. 6 Para. 1 S. 1 lit. c GDPR to fulfil our legal obligation pursuant to Art. 7 Para. 1 GDPR to be able to prove your consent to the processing of your personal data, to which we are subject. Usercentrics is an offer from Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, which processes your data on our behalf. When you visit our website, the Usersentrics web server stores a so-called server log file, which also contains your anonymized IP address, the date and time of the visit, device and browser information and information about your consent behavior. Your data will be deleted after three years unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

7th Use of cookies and other technologies

If you have given your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, we use the following cookies and other third-party technologies on our website. Once the purpose no longer applies and we no longer use the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. You can find more information about your options for revoking your consent in the "Cookies and other technologies" section. You can find more information, including the basis of our cooperation with the individual providers, under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 use of Adobe services

We use the technologies presented below from Adobe Systems, Software Ireland Limited, Ireland, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland ("Adobe"). The information automatically collected by the Adobe technologies about your use of our website is usually transferred to a server of Adobe, Inc., 345 Park Avenue San Jose, CA 95110-2704, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via the Adobe technologies, it will be shortened or completely replaced by a generic IP address by activating the corresponding settings before being stored on the Adobe servers.

Adobe Analytics

For the purpose of website analysis, Adobe Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies and tags in page elements can be used for this purpose.If your IP address is collected via Adobe technologies, it will be shortened or completely replaced by a generic IP address before being stored on Adobe's servers by activating the corresponding settings. The pseudonymized usage profiles will not be merged with personal data about the bearer of the pseudonym without separate, express consent. Adobe works for us on our behalf.

Adobe Fonts

In order to ensure uniform presentation of the content on our website, the script code "Adobe Fonts" collects data (IP address, time of visit, device and browser information), transmits it to Adobe and then processes it. We have no influence on this subsequent data processing. The data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR.

7.2 use of Google services

We use the technologies presented below from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before being saved on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information on data processing by Google can be found in the Google's privacy policy.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not merged with other data held by Google. The data processing is carried out on the basis of an agreement on order processing by Google.

For the purpose of optimised marketing of our website, we have Data sharing settings for "Google Products and Services" activated. This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. The data release to Google as part of these data release settings is based on an additional agreement between the responsible parties. We have no influence on the subsequent data processing by Google.

We also use the extension function of Google Analytics to create and conduct tests Google Optimize.

For the purpose of optimised marketing of our website, we use the so-called user ID function.Using this feature, we can assign a unique, permanent ID to your interaction data from one or more sessions on our online presence and thus analyze your user behavior across devices and sessions.

For web analysis, the extension function of Google Analytics Google Signals enables so-called "cross-device tracking". If your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can create reports on your usage behavior (in particular the number of users across devices), even if you change your device. We do not process any personal data in this respect; we only receive statistics created on the basis of Google Signals.

For web analysis and advertising purposes, the extension function of Google Analytics uses the so-called DoubleClick cookie enables recognition of your browser when you visit other websites. Google will use this information to compile reports on website activities and to provide other services related to website usage.

Google AdSense

Our website markets space for third-party ads via Google AdSense. These ads are displayed to you at various points on this website. The so-called DoubleClick cookie enables the display of interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and automatically assigning a pseudonymous user ID, which is used to determine interests based on visits to this and other websites.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google remarketing Cookie is set that automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and using a pseudonymous cookie ID and based on the pages you visit. Any further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking Your subsequent usage behavior if you have accessed our website via a Google Ads advertisement. Cookies may be used for this purpose and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.

Google Maps

To visually display geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it. We have no influence on this subsequent data processing.

Google reCAPTCHA

To protect against misuse of our web forms and against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information and information about your use of our website) and uses a so-called JavaScript and cookies to analyze your use of our website. In addition, other cookies stored in your browser by Google services are evaluated. Personal data from the input fields of the respective form is not read or saved.

Google Fonts

To ensure that the content on our website is presented uniformly, the script code “Google Fonts” collects data (IP address, time of visit, device and browser information), transmits it to Google and then processes it. We have no influence on this subsequent data processing.

Google Tag Manager

Using Google Tag Manager, we can manage various codes and services on our website. When implementing the individual tags, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). The data processing is carried out on the basis of an agreement on order processing by Google.

By using the Google Tag Manager, various services/technologies can be integrated.
If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation will remain in place for all affected tracking tags that are integrated by the Google Tag Manager.

YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plug-in in the extended data protection mode we use, transmitted to Google and then processed by Google, only when you play a video.

7.3 use of Facebook services

use of Facebook Pixel

We use the Facebook Pixel as part of the technologies described below. Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook (by Meta)” or “Meta Platforms Ireland”). The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. As part of the so-called extended data comparison, information is also collected and stored in hashed form for comparison purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers). For this purpose, when you visit our website, the Facebook Pixel automatically sets a cookie that automatically enables your browser to be recognized when you visit other websites using a pseudonymous cookie ID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website usage, in particular personalized and group-based advertising.
The information automatically collected through Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. If the data transfer to the USA falls under our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information on data processing by Facebook can be found in the privacy policy of Facebook (by Meta).

Facebook analytics

As part of the Facebook Business Tools, statistics on visitor activities on our website are created from the data collected with the Facebook Pixel about your use of our website. The data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta). Your analysis serves to optimally present and market our website.

Facebook Ads (Ads Manager)

We advertise this website on Facebook (by Meta) and on other platforms via Facebook Ads. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads for individual users. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. Joint responsibility is limited to the collection of data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not included in this.

Based on the statistics on visitor activities on our website created via Facebook Pixel, we operate Facebook Custom Audience group-based advertising on Facebook (by Meta) by determining the characteristics of the respective target group. As part of the extended data comparison (see above) that takes place to determine the respective target group, Facebook (by Meta) acts as our processor.

Based on the pseudonymous cookie ID set by Facebook Pixel and the data collected about your usage behavior on our website, we operate Facebook Pixel remarketing personalized advertising.

About Facebook Pixel conversions We measure your subsequent usage behavior for web analysis and event tracking if you have reached our website via a Facebook Ads advertisement. The data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta).

8th Integration of the Trusted Shops trust badge/other widgets

If you have given your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, Trusted Shops widgets are integrated into this website to display Trusted Shops services (e.g. seal of approval, collected reviews) after an order.

The Trustbadge and the services advertised with it are an offer from Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops"), with whom we are jointly responsible for data protection in accordance with Art. 26 GDPR. As part of this data protection notice, we will inform you below about the essential contractual contents in accordance with Art. 26 Para. 2 GDPR.

As part of the joint responsibility between us and Trusted Shops AG, if you have any data protection questions or to assert your rights, please contact Trusted Shops using the contact details provided in the data protection information contact options provided. Regardless of this, you can always contact the responsible person of your choice.Your request will then, if necessary, be forwarded to the next responsible party for response.

8.1 Data processing when integrating the Trustbadge/other widgets

The Trustbadge is provided by a US CDN (content delivery network) provider. An appropriate level of data protection is ensured by standard data protection clauses and other contractual measures.

When you access the Trustbadge, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. The IP address is anonymized immediately after collection so that the stored data cannot be assigned to you personally. The anonymized data is used in particular for statistical purposes and for error analysis.

8.2 Data processing after order completion

If you have given your consent, the Trustbadge will access the order information (order total, order number, product purchased if applicable) and email address stored in your device after the order has been completed and your email address will be hashed using a cryptographic one-way function. The hash value will then be sent to Trusted Shops with the order information in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR.
This is to check whether you are already registered for Trusted Shops services. If this is the case, further processing will take place in accordance with the agreement between you and Trusted Shops. contractual agreementIf you are not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will then be given the opportunity to manually register to use the services or to take out insurance as part of your existing user agreement.

For this purpose, after completing your order, the Trustbadge accesses the following information that is stored in the device you are using: order total, order number and email address. This is necessary so that we can offer you buyer protection. The data will only be transmitted to Trusted Shops if you actively decide to take out buyer protection by clicking on the corresponding button in the so-called Trustcard. If you decide to use the services, further processing will be based on the contractual agreement with Trusted Shops in accordance with Art. 6 Para. 1 lit. b GDPR in order to complete your registration for buyer protection and secure the order, and if necessary to subsequently send you review invitations by email.

Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 Paragraph 1 Letter f of GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel). An appropriate level of data protection is ensured in the case of the USA by standard data protection clauses and other contractual measures and in the case of Israel by an adequacy decision. You can obtain further information here.

9th social media

9.1 Social plugins from Facebook (by Meta), Instagram (by Meta), Pinterest, Xing, Whatsapp

Our website uses social buttons from social networks. These are simply integrated into the page as HTML links, so that when you visit our website, no connection is established with the servers of the respective provider.If you click on one of the buttons, the website of the respective social network will open in a new window of your browser. There you can, for example, press the Like or Share button.

9.2 Our online presence on Facebook (by Meta), Instagram (by Meta), Youtube, Pinterest, LinkedIn, Xing

If you have given your consent to this in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR to the respective social media operator, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which usage profiles will be created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your related rights and setting options to protect your privacy, please refer to the providers' data protection notices linked below. If you still need help with this, you can contact us.

Facebook (by Meta) is an offer from Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. The data processing when visiting a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

Instagram (by Meta) is an offer from Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. The data processing when visiting an Instagram (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on insights data) can be found here.

YouTube is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

Pinterest is an offer from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

LinkedIn is an offer from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transferred to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

Xing is an offer from New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

10th Contact options and your rights

10.1 your rights

As a data subject, you have the following rights:

pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
pursuant to Art. 16 GDPR, you have the right to immediately request the rectification of inaccurate or completion of your personal data stored by us;
pursuant to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
- to exercise the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest or
- is necessary for the establishment, exercise or defence of legal claims;
pursuant to Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data, insofar as
- you dispute the accuracy of the data;
- the processing is unlawful but you oppose its erasure;
- we no longer need the data, but you require it to assert, exercise or defend legal claims or
- you have objected to the processing pursuant to Art. 21 GDPR;
pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;
pursuant to Art. 77 GDPR, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or of our company headquarters.

right of objection

If we process personal data as described above to protect our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are reasons that arise from your particular situation.

After exercising your right of objection, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is carried out for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.

10.2 contact options

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent granted or objection to a specific use of data, please contact us directly using the contact details in our legal notice.