Data protection

Privacy Policy

The controller responsible for data processing is:
Graefer Trading GmbH
An Ruhren 8
41352 Korschenbroich

E-mail: info@graefer-trading.de

Telephone: 01732825555

We appreciate your interest in our online shop. Protecting your privacy is very important to us. Below, we provide detailed information about how we handle your data.

1. Access data and hosting

You can visit our websites without providing any personal information. Each time a webpage is accessed, the web server automatically saves a so-called server log file, which z.BThe server logs contain the name of the requested file, your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data), and document the access. This access data is evaluated solely for the purpose of ensuring the smooth operation of the website and improving our services. This serves our legitimate interests, which outweigh any potential impact on your privacy, in the correct presentation of our services in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR. All access data is deleted no later than two weeks after the end of your visit to the website.

Hosting

The services for hosting and displaying this website are partly provided by our service providers as part of data processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected via forms provided on this website are processed on their servers. For questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

Data may be transferred to a third country(ies) for which the European Commission has not determined an adequate level of data protection due to the use of additional functions provided by our service provider. An adequate level of data protection is ensured in this case through the conclusion of standard contractual clauses approved by the European Commission.

2. Data processing for contract fulfillment and contact purposes

2.1 Data processing for contract fulfillment

For the purpose of contract processing (including inquiries regarding and processing of any existing warranty and performance claims, as well as any statutory update obligations) pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data when you voluntarily provide it to us as part of your order. Required fields are marked as such, as we absolutely need this data for contract processing and cannot ship the order without it. The specific data collected is evident from the respective input forms.

Further information on the processing of your data, in particular its transfer to our service providers for order, payment, and shipping purposes, can be found in the following sections of this privacy policy. After complete fulfillment of the contract, your data will be restricted from further processing and deleted after the statutory retention periods under tax and commercial law have expired in accordance with Article 6(1)(c) GDPR, unless you have expressly consented to further use of your data in accordance with Article 6(1)(a) GDPR or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this policy.

2.2 Customer account

Insofar as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit.By choosing to open a customer account, you have given us your consent in accordance with the GDPR. We will use your data for the purpose of opening the customer account and for storing your data for future orders on our website. You can delete your customer account at any time, either by sending a message to the contact address described in this privacy policy or by using the corresponding function in your customer account. After you delete your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR, or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this policy.

2.3 Contact

As part of our customer communication, we collect personal data in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR to process your inquiries when you contact us (z.BYou may voluntarily provide us with personal data (e.g., via contact form or email). Required fields are marked as such, as we need this data to process your inquiry. The specific data collected is evident from the respective input forms. Your data will be deleted after your inquiry has been fully processed, unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 Letter a of the GDPR, or we reserve the right to use your data beyond this scope, which is legally permitted and about which we inform you in this statement.

3. Data processing for the purpose of order fulfillment

For the purpose of fulfilling the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent during or after your order, we will, on the basis of this consent and in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, pass on your email address and telephone number to the selected shipping service provider so that they can contact you before delivery for the purpose of delivery notification or coordination.
You can withdraw your consent at any time by contacting us using the contact details provided in this privacy policy or directly with the shipping provider at the contact address listed below. After you withdraw your consent, we will delete the data you provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, which we will inform you about in this policy.

Hermes Germany GmbH
Essener Straße 89
D-22419 Hamburg
Germany

DHL Parcel GmbH
Sträßchensweg 10
53113 Bonn
Germany

DB Schenker
Lyoner Straße 15
60528 Frankfurt am Main
Germany

DPD Germany GmbH
Wailandtstraße 1
63741 Aschaffenburg
Germany

4. Data processing for payment processing

When processing payments in our online shop, we work together with the following partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the payment method selected, we will forward the data necessary for processing the payment transaction to our technical service providers, who act as data processors on our behalf, or to the commissioned credit institutions or the selected payment service provider, insofar as this is necessary for processing the payment. This serves the purpose of fulfilling the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves. z.B...on their own website or via technical integration in the ordering process. The data privacy policy of the respective payment service provider applies in this respect.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes

Where appropriate, we provide our service providers with additional data, which they, together with the data necessary for processing the payment, will use as our data processors for the purposes of fraud prevention and optimizing our payment processes (z.BWe use your data for purposes such as invoicing, processing disputed payments, and supporting our accounting. This is done in accordance with Article 6(1)(f) GDPR to protect our legitimate interests, which, after weighing the interests involved, override your interests, in safeguarding ourselves against fraud and in efficient payment management.

4.3 Identity and credit check when selecting Klarna payment services

Klarna direct debit, purchase on account via Klarna, Klarna installment purchase
If you choose to use the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we ask for your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR to transfer the data necessary for processing the payment and for an identity and credit check to Klarna. In Germany, the data used for the identity and credit check may be those specified in the [relevant legislation/regulation]. Privacy Policy Credit reference agencies named by Klarna are used. Klarna uses the information obtained about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You can revoke your consent at any time by contacting us using the contact details provided in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of your personal data directly with Klarna at any time.

4.4 Identity and credit check when selecting "purchase on account" via PayPal and Ratepay

If you choose the payment method "purchase on account" (offered via Ratepay GmbH, Franklinstrasse 28-29, 10587 Berlin (hereinafter Ratepay) and PayPal (Europe) S.à r.l. et Cie, S.C.AIf you choose to pay via PayPal (hereinafter referred to as "PayPal"), we request your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR to transfer the data necessary for processing the payment and for an identity and credit check to Ratepay. In Germany, the following may be used for the identity and credit check: Ratepay Privacy Policy The aforementioned credit reporting agencies are used.Ratepay uses the information obtained about the statistical probability of a payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You can revoke your consent at any time by contacting us using the contact details provided in this privacy policy. This may result in us no longer being able to offer you certain payment options. Additional information about data protection at PayPal can be found here. here.

5. Advertising via email, post

5.1 Email newsletter with registration and newsletter tracking

When you subscribe to our newsletter, we use the data required for this purpose or data you have separately provided to send you our email newsletter regularly based on your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time by sending a message to the contact details provided below or by using the unsubscribe link in the newsletter. After unsubscribing, we will delete your email address from the mailing list unless you have expressly consented to further use of your data pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data processing as permitted by law, about which we inform you in this privacy policy.

Please note that we analyze your user behavior when sending our newsletter. This includes analyzing how you interact with our newsletter by measuring, storing, and evaluating open and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").

For this analysis, the sent emails contain single-pixel technologies (z.B(so-called web beacons, tracking pixels), which are stored on our website. For evaluation purposes, we link in particular the following "newsletter data":

the page from which the page was requested (so-called referrer URL),
the date and time of the call,
the description of the type of web browser used,
the IP address of the requesting computer,
the email address,
the date and time of registration and confirmation

and single-pixel technologies using your email address or IP address and, if applicable, a unique ID. Links contained in the newsletter may also contain this ID.

If you do not wish to be tracked by the newsletter, you can unsubscribe from the newsletter at any time, as described above.

The information will be stored for as long as you are subscribed to the newsletter.

5.2 Email newsletter without registration and your right to object

If we receive your email address in connection with the sale of goods or services and you have not objected, we reserve the right, based on Section 7 Paragraph 3 of the German Unfair Competition Act (UWG), to regularly send you offers for similar products from our range by email. This serves our legitimate interest in advertising to our customers, which outweighs your interests in this context.
You can object to this use of your email address at any time by sending a message to the contact details described in this privacy policy or via a link provided in the advertising email, without incurring any costs other than the transmission costs according to the basic rates.
After you unsubscribe, we will delete your email address from the mailing list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit.You have consented to the GDPR or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this declaration.

Our service providers are located in and/or use servers in Israel. The European Commission has determined that Israel provides an adequate level of data protection. In addition, our service providers use servers in the USA, South Korea, and Taiwan, as well as in other countries outside the EU and the EEA for which there is no adequacy decision from the European Commission. Our cooperation with you is based on standard data protection clauses issued by the European Commission.

5.3 Sending feedback requests via email

If you have given us your explicit consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR during or after your order, we will use your email address to request a review of your order via our rating system. This consent can be revoked at any time by contacting us using the contact details provided in this privacy policy or via a dedicated link in the review request.

The review requests may also be sent by our service provider Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops").

When we send review requests, we receive information about the respective status from Trusted Shops (z.B(e.g., whether the review request was sent and received). This is done in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR to fulfill our legitimate interest in receiving information about review invitations in order to make optimizations where necessary, and to fulfill Trusted Shops' legitimate interest in being able to offer this service.

We are jointly responsible with Trusted Shops for sending review requests and for collecting and displaying review and status information.

Within the framework of the joint responsibility existing between us and Trusted Shops, please contact Trusted Shops directly with any data protection questions and to assert your rights. Their contact details are provided below. here You can find further information on data protection at the following link. here You can find this information elsewhere. Regardless, you can always contact us using the contact details provided in this privacy policy. If necessary, your inquiry will be forwarded to the relevant data controller for processing.

5.4 Direct mail advertising and your right to object

Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes. z.B...for sending you interesting offers and information about our products by postal mail. This serves our legitimate interest in contacting our customers for advertising purposes, which outweighs your interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. You can object to the storage and use of your data for these purposes at any time by contacting us using the contact details provided in this privacy policy.

The advertising mailings are sent by a service provider who processes data on our behalf, and to whom we pass on your data for this purpose.

6. Cookies and other technologies

6.1 General information

To make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages.Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies).

Privacy protection on end devices
When you use our online services, we employ essential technologies to provide the explicitly requested telemedia service. Storing information on your device or accessing information already stored on your device does not require your consent.

For functions that are not strictly necessary, storing information on your device or accessing information already stored on your device requires your consent. Please note that if you do not grant your consent, some parts of the website may not be fully functional. Any consent you have given will remain valid until you adjust or reset the relevant settings on your device.

Any subsequent data processing through cookies and other technologies
We use such technologies that are necessary for the use of certain functions of our website (z.BThese technologies are essential for the proper functioning of our website (e.g., the shopping cart function). They collect and process your IP address, the time of your visit, device and browser information, and information about your use of our website (e.g., information about the contents of your shopping cart). This processing is based on our legitimate interest in optimizing the presentation of our offerings, in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

Furthermore, we use technologies to fulfill the legal obligations to which we are subject (z.B(to be able to demonstrate consent to the processing of your personal data) as well as for web analytics and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. We may also use technologies that are not individually listed in this privacy policy. More detailed information on these technologies, including the respective legal basis for data processing, can be found on the Usercentrics platform. You can access this by clicking on the fingerprint icon in the bottom right or left corner of the page.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of these technologies in accordance with Article 6(1)(a) of the GDPR, you can withdraw your consent at any time by contacting us using the contact details provided in the privacy policy. Alternatively, you can click on the fingerprint icon in the bottom right or left corner of the page. Please note that if you do not accept cookies, the functionality of our website may be limited.

6.2 Use of the Usercentrics Consent Management Platform for managing consents

On our website we use the Usercentric’s consent management platform We use Usercentrics to inform you about the cookies and other technologies we use on our website, and to obtain, manage, and document your legally required consent to the processing of your personal data by these technologies. This is necessary for compliance with our legal obligation under Article 7(1) GDPR to be able to demonstrate your consent to the processing of your personal data, in accordance with Article 6(1)(c) GDPR. Usercentrics is a service provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, which processes your data on our behalf. When you visit our website, the Usercentrics web server stores a server log file, which also contains your anonymized IP address, the date and time of your visit, device and browser information, and information about your consent preferences. Your data will be deleted after three years unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.

7. Use of cookies and other technologies

If you have given your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other third-party technologies on our website. The data collected in this context will be deleted once the purpose for which it was collected has ceased and we have discontinued using the respective technology. You can withdraw your consent at any time with effect for the future. Further information on your options for withdrawing your consent can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the respective technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

7.1 Use of Adobe services

We use the following technologies from Adobe Systems, Software Ireland Limited, Ireland, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (“Adobe”). The information about your use of our website automatically collected by Adobe technologies is generally transmitted to and stored on a server of Adobe, Inc., 345 Park Avenue, San Jose, CA 95110-2704, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses issued by the European Commission. If your IP address is collected via Adobe technologies, it is shortened or completely replaced with a generic IP address before being stored on Adobe's servers by activating appropriate settings.

Adobe Analytics

For website analysis purposes, Adobe Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which user profiles are created using pseudonyms. Cookies and tags may be used in page elements for this purpose. If your IP address is collected via Adobe technologies, it will be shortened or completely replaced with a generic IP address before being stored on Adobe's servers by activating the appropriate settings.The pseudonymized user profiles will not be merged with personal data about the holder of the pseudonym without separate, explicit consent. Adobe acts on our behalf.

Adobe Fonts

To ensure consistent display of content on our website, the script code "Adobe Fonts" collects data (IP address, time of visit, device and browser information), transmits it to Adobe, and Adobe then processes it. We have no control over this subsequent data processing. This data processing is based on a joint controllership agreement pursuant to Article 26 of the GDPR.

7.2 Use of Google services

We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information about your use of our website that is automatically collected by Google technologies is generally transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses issued by the European Commission. If your IP address is collected via Google technologies, it will be shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for a specific technology, data processing is based on a joint controllership agreement pursuant to Article 26 of the GDPR. Further information about data processing by Google can be found in the [link to Google's privacy policy]. Google's privacy policy.

Google Analytics

For website analysis purposes, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not combined with other Google data. Data processing is based on a data processing agreement with Google.

For the purpose of optimizing the marketing of our website, we have Data sharing settings for "Google products and services" This is activated. This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. The data sharing with Google under these data sharing settings is based on an additional agreement between data controllers. We have no control over the subsequent data processing by Google.

We also use the extension function of Google Analytics to create and conduct tests. Google Optimize.

For the purpose of optimizing the marketing of our website, we use the so-called... User ID function. This function allows us to assign a unique, permanent ID to your interaction data from one or more sessions on our online platforms, enabling us to analyze your user behavior across devices and sessions.

Web analytics is performed using the extension function of Google Analytics. Google Signals a so-called "cross-device tracking" is enabled.If your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can generate reports about your usage behavior (especially cross-device user numbers), even if you switch devices. We do not process any personal data in this context; we only receive statistics generated based on Google Signals.

For web analytics and advertising purposes, the extension function of Google Analytics is used to collect the so-called... DoubleClick cookie This allows your browser to be recognized when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.

Google AdSense

Our website uses Google AdSense to market advertising space for third-party providers. These ads are displayed to you at various locations on this website. The so-called DoubleClick cookie enables the display of interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and automatically assigning a pseudonymous UserID, which helps determine your interests based on visits to this and other websites.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google is used when you visit our website. Remarketing A cookie is set that automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing.

We use Google Ads for website analysis and event tracking. Conversion Tracking Your subsequent usage behavior if you arrived at our website via a Google Ads advertisement. Cookies may be used for this purpose, and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we define, such as...) may be collected. z.B. . Visiting a website or subscribing to a newsletter) are recorded, from which user profiles are created using pseudonyms.

Google Maps

For the visual display of geographical information, Google Maps collects data about your use of the map functions, in particular your IP address and location data, transmits this data to Google, and Google then processes it. We have no influence on this subsequent data processing.

Google reCAPTCHA

To protect our web forms from misuse and spam by automated software (bots), Google reCAPTCHA collects data (IP address, time of visit, browser information, and information about your use of our website) and analyzes your website usage using JavaScript and cookies. Other cookies stored in your browser by Google services are also evaluated.No personal data is read or stored from the input fields of the respective form.

Google Fonts

To ensure consistent display of content on our website, the script code "Google Fonts" collects data (IP address, time of visit, device and browser information), transmits it to Google, and Google then processes it. We have no control over this subsequent data processing.

Google Tag Manager

The Google Tag Manager allows us to manage various codes and services on our website. When implementing individual tags, Google may also process personal data (z.BIP address, online identifiers (u.aCookies). Data processing is carried out on the basis of a data processing agreement with Google.

Using Google Tag Manager allows for the integration of various services/technologies.
If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation will remain in effect for all affected tracking tags integrated via Google Tag Manager.

YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended privacy mode we use, transmitted to Google and subsequently processed by Google, only if you play a video.

7.3 Use of Facebook services

Use of Facebook Pixel

We use the Facebook Pixel within the framework of the technologies described below. Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook (by Meta)” or “Meta Platforms Ireland”). The Facebook Pixel collects data (IP address, time of visit, device and browser information, and information about your use of our website based on events we define, such as…) z.BInformation such as website visits or newsletter subscriptions is automatically collected and stored, from which user profiles are created using pseudonyms. As part of the so-called extended data matching process, additional hashed information is collected and stored for matching purposes, which can be used to identify individuals (z.B(Names, email addresses, and telephone numbers). When you visit our website, the Facebook Pixel automatically sets a cookie that uses a pseudonymous cookie ID to automatically recognize your browser when you visit other websites. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website usage, in particular personalized and group-based advertising.
The information about your use of our website that is automatically collected by Facebook (by Meta) technologies is generally transferred to and stored on a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The European Commission has not issued an adequacy decision for the USA. If the data transfer to the USA falls under our responsibility, our cooperation is based on standard data protection clauses issued by the European Commission. Further information about data processing by Facebook can be found in Facebook's privacy policy. Facebook (by Meta).

Facebook Analytics

As part of Facebook Business Tools, statistics on visitor activity on our website are generated from the data collected via the Facebook Pixel about your use of our website. This data processing is based on a data processing agreement with Facebook (by Meta). This analysis serves to optimize the presentation and marketing of our website.

Facebook Ads (Advertising Manager)

We advertise this website on Facebook (by Meta) and other platforms using Facebook Ads. We determine the parameters of each advertising campaign. Facebook (by Meta) is responsible for the precise implementation, in particular the decision regarding the placement of ads for individual users. Unless otherwise stated for the specific technologies, data processing is based on a joint controllership agreement pursuant to Article 26 of the GDPR. This joint controllership is limited to the collection of data and its transfer to Meta Platforms Ireland. Subsequent data processing by Meta Platforms Ireland is not covered by this agreement.

Based on the statistics about visitor activity on our website generated via Facebook Pixel, we operate via Facebook Custom Audience Group-based advertising on Facebook (by Meta) by determining the characteristics of the respective target group. This is done as part of the extended data matching process used to determine the respective target group (s.o.) Facebook (by Meta) acts as our data processor.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate via Facebook Pixel Remarketing Personalized advertising.

Via Facebook Pixel Conversions For web analytics and event tracking, we measure your subsequent user behavior if you have reached our website via a Facebook Ads advertisement. This data processing is based on a data processing agreement with Facebook (by Meta).

8. Integration of the Trusted Shops trust badge/other widgets

Provided you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, Trusted Shops widgets are integrated on this website to display Trusted Shops services (e.g. seal of approval, collected reviews) after an order.

The Trustbadge and the services advertised with it are offered by Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany ("Trusted Shops"), with whom we are jointly responsible for data protection in accordance with Article 26 of the GDPR. In the following, we inform you about the essential contractual terms pursuant to Article 26(2) of the GDPR within the framework of this privacy notice.

Within the framework of the joint responsibility existing between us and Trusted Shops AG, please contact Trusted Shops preferably with regard to data protection questions and to assert your rights, using the contact details provided in the [link to privacy policy/data protection policy]. Privacy information The contact options listed are available. However, you can always contact the person responsible of your choice. Your inquiry will then be forwarded to the appropriate person for a response, if necessary.

8.1 Data processing when integrating the Trustbadge/ other widgets

The Trustbadge is provided by a US-based CDN (Content Delivery Network) provider. An adequate level of data protection is ensured through standard data protection clauses and other contractual measures.

When the Trustbadge is accessed, the web server automatically saves a server log file containing your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data), thus documenting the access. The IP address is anonymized immediately after collection, so the stored data cannot be associated with you personally. The anonymized data is used primarily for statistical purposes and error analysis.

8.2 Data processing after order completion

If you have given your consent, the Trustbadge will access order information stored on your device (order total, order number, and, if applicable, purchased product) and your email address after order completion, and your email address will be hashed using a cryptographic one-way function. The hash value will then be transmitted to Trusted Shops along with the order information in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR.
This is to verify whether you are already registered for Trusted Shops services. If so, further processing will take place in accordance with the agreement between you and Trusted Shops. contractual agreementIf you are not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will subsequently have the opportunity to register manually for the use of the services or to conclude the protection within the framework of your possibly already existing user agreement.

For this purpose, the Trustbadge accesses the following information, stored on your device, after you complete your order: order total, order number, and email address. This is necessary so that we can offer you buyer protection. Your data will only be transmitted to Trusted Shops if you actively opt in to buyer protection by clicking the corresponding button in the Trustcard. If you choose to use the services, further processing is governed by the contractual agreement with Trusted Shops pursuant to Art. 6 para. 1 lit. b GDPR, in order to complete your registration for buyer protection, secure your order, and, if applicable, subsequently send you review invitations by email.

Trusted Shops uses service providers for hosting, monitoring, and logging. The legal basis for this is Article 6(1)(f) GDPR for the purpose of ensuring smooth operation. This may involve processing in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA through standard contractual clauses and other contractual measures, and in the case of Israel through an adequacy decision. Further information is available upon request. here.

9. Social Media

9.1 Social plugins from Facebook (by Meta), Instagram (by Meta), Pinterest, Xing, Whatsapp

Our website uses social media buttons from social networks. These are simply embedded as HTML links, so no connection is established with the servers of the respective provider when you visit our website. Clicking on one of the buttons will open the website of the respective social network in a new browser window. There you can z.B. click the Like or Share button.

9.2 Our online presence on Facebook (by Meta), Instagram (by Meta), YouTube, Pinterest, LinkedIn, Xing

Insofar as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit.If you have given your consent to the respective social media operator in accordance with the GDPR, your data will be automatically collected and stored when you visit our online presence on the aforementioned social media platforms for market research and advertising purposes. Pseudonymous user profiles will be created from this data. These profiles can be used to... z.BTo display advertisements both on and off the platforms that are likely to match your interests. Cookies are generally used for this purpose. For detailed information on how the respective social media provider processes and uses your data, as well as contact options and your rights and settings for protecting your privacy, please refer to the providers' privacy policies linked below. Should you require further assistance, please feel free to contact us.

Facebook (by Meta) This service is provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”). Information about your use of our online presence on Facebook (by Meta) that is automatically collected by Meta Platforms Ireland is generally transferred to and stored on a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses issued by the European Commission. Data processing in connection with visits to a Facebook (by Meta) fan page is based on an agreement between joint controllers pursuant to Article 26 GDPR. Further information (information on Insights data) can be found here. here.

Instagram (by Meta) This service is provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”). Information about your use of our online presence on Instagram, automatically collected by Meta Platforms Ireland, is generally transferred to and stored on a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses issued by the European Commission. Data processing in connection with visiting an Instagram (by Meta) fan page is based on an agreement between joint controllers pursuant to Article 26 GDPR. Further information (information on Insights data) can be found here. here.

YouTube This is a service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses issued by the European Commission.

Pinterest This is a service provided by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The information automatically collected by Pinterest about your use of our online presence on Pinterest is generally transmitted to and stored on a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses issued by the European Commission.

LinkedIn This is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is generally transferred to and stored on a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection clauses issued by the European Commission.

Xing This is an offer from New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

10. Contact options and your rights

10.1 Your rights

As an affected party, you have the following rights:

In accordance with Article 15 GDPR, you have the right to request information about your personal data processed by us to the extent specified therein;
In accordance with Article 16 GDPR, you have the right to request the immediate rectification of inaccurate personal data or the completion of incomplete personal data stored by us;
In accordance with Article 17 of the GDPR, you have the right to request the erasure of your personal data stored by us, unless further processing is necessary.
- to exercise the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest or
- necessary for the establishment, exercise or defense of legal claims;
According to Article 18 GDPR, you have the right to request the restriction of the processing of your personal data, insofar as
- the accuracy of the data is disputed by you;
- the processing is unlawful, but you object to its deletion;
- we no longer need the data, but you require it for the establishment, exercise or defense of legal claims or
- You have objected to the processing pursuant to Article 21 GDPR;
In accordance with Article 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
According to Article 77 of the GDPR, you have the right to lodge a complaint with a supervisory authority. Generally, you can contact the supervisory authority of your habitual residence, your place of work, or our company's registered office.

Right to object

To the extent that we process personal data as explained above to protect our overriding legitimate interests within the framework of a balancing of interests, you may object to this processing with effect for the future. If the processing is for direct marketing purposes, you may exercise this right at any time as described above. If the processing is for other purposes, you only have a right to object if there are grounds relating to your particular situation.

After you exercise your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

This does not apply if the processing is for direct marketing purposes. In that case, we will no longer process your personal data for this purpose.

10.2 Contact options

If you have any questions about the collection, processing or use of your personal data, for information, correction, restriction or deletion of data, as well as for the revocation of granted consent or objection to a specific use of data, please contact us directly using the contact details in our legal notice.